The hardest part of responding to yesterday’s college admissions scandal is choosing a place to start. The worth of name brands? The celebrity culture? The illusion of meritocracy in admissions? The outright bribery? For us college consultants, it smacks in the face of our own code of ethics, and for the students involved, perhaps the high-jacking of their opportunity to find a college that fits them best. As participating members of professional educational organizations (HE